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Every essay, build log and field note, newest first.
2026
/ Aug 2026
An image showing how work you put effort into can be shelved but the learning still compounds

Sometimes the decision is outside of your control.

Data tells you what's true, it doesn't tell you who decides. Those are two different jobs, and confusing them is how hearts get broken.
2026
/ Aug 2026
Sometimes your best customers barely use your product

Sometimes your best customers barely use your product

Some of my best customers barely use the product. That sounds terrible until you realise they may be getting exactly what they paid for.
2026
/ Aug 2026
A random series of lines converging into central hubs

I analysed 50,000 empty legs and realised we were solving the wrong problem

Empty Leg Finder V2 is live. People are paying for it, the product works, and I’m currently working out
2026
/ Jul 2026
A man walking an unknown path as it's being built

Why did I start this site?

I have forgone coming up with a fancy hook to draw you in. The temptation was there, but sometimes you
2025
/ Sep 2025
A man letting go of goals that were not his.

Letting go of desires

Originally published September 2025. Part of the Archived Essays collection. During my Sunday reflection, I revisited a quote from James
2025
/ Sep 2025
A humana and a robot figuring out how to work together

When execution becomes cheap

Originally published September 2025. Part of the Archived Essays collection. “Holy shit.” Those were the first words out of my